Waka Kotahi Regulatory Videos
Animation
ABOUT
This series of animations we did for Waka Kotahi proves that whatever form it takes, iIllustration is great for community engagement. It helps simplify ideas and engage the senses, to make complicated and (let’s be honest) dry material engaging and digestible.
For this animation series we developed an animated world and repeating characters to tell the story of the regulatory framework for our transport system. We also deployed illustration techniques like visual metaphor, infographics, and colour. And topped it all off with a sprinkle of humour (the endless bicycle) to add a bit of sparkle.
Once you’ve done all the hard work of creating an illustrated world there is so much you can do with it. Waka Kotahi extended these animations by getting us to create a set of transport colouring in sheets for kids, to keep them entertained during lockdown.
Thank you to our animation partners National Park for the great animation work.
WHAT WE DID
Creative Direction
Creative direction to develop a style and concept to bring extra impact to your project or campaign.
Digital Art
Digital illustration created on an Ipad Pro – can be projected-live, printed or shared online. It is able to be refined until it is perfect.
Illustrated Video
Animated videos created from our digital art, or timelapse recordings of us drawing on walls, paper and other surfaces.